AI ClicksScan · Detect · Secure
GEO: Generative Engine Optimization

Why AI systems cite some sites
and ignore others.

GEO audits the signals that help answer engines interpret and cite a website. This scanner measures structured data, metadata, crawlability, and content signals that your team can improve.

Run GEO audit Research data
8
GEO signals
10+
Schema types
12+
AI crawlers tracked
Evidence
Output

What gets measured

Eight signals, scored and explained

JSON-LD schema.org

Parses all ld+json blocks, counts types, flags parse errors. Organization, WebSite, Article, Product, FAQ are highest-value types.

Open Graph completeness

og:title, og:description, og:image, og:type, og:url: missing fields reduce citation quality in AI-generated summaries.

Canonical URL

A canonical tag tells crawlers which URL represents the authoritative version of a page: important for preventing diluted citations.

Twitter Card metadata

twitter:card and twitter:title presence: used as fallback metadata by several AI content scrapers.

Content depth score

Word count per page, heading structure (H1–H3), sentence count, FAQ markup density, and internal link graph.

Readability grade

Flesch-Kincaid grade level and reading ease score. AI systems tend to cite content that reads at a middle school to early college level.

Sitemap quality

sitemap.xml presence, page count, and whether pages listed in the sitemap are actually crawlable.

llms.txt and ai.txt

Presence and content length of machine-readable brand-guidance files that directly instruct LLMs on how to cite and represent the site.

Schema type impact on AI citations

Not all schema types are equal

Schema typeCitation valueWhy it matters
OrganizationHighEntity identity: name, logo, sameAs links to LinkedIn, Wikipedia, etc.
WebSiteHighSite-wide identity, SearchAction for sitelinks search box
FAQPageHighDirectly feeds AI answer boxes and featured snippets
Article / NewsArticleHighAuthor, datePublished, headline: core citation signals
ProductHighPrice, availability, reviews: used in shopping AI responses
BreadcrumbListMediumNavigation structure helps LLMs understand site hierarchy
HowToMediumStep-by-step content format preferred in AI explanations
LocalBusinessMediumAddress, hours, geo coordinates for location-aware AI
DatasetLow–MediumSignals authoritative data source: useful for research queries
VideoObjectLowHelps with video-rich AI results but lower citation impact

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