Comparisons / Generative engine optimization
Best GEO Tools in 2026: 10 Tested & Compared
The 10 best GEO (generative engine optimization) tools compared honestly — including the only list that tests whether each tool audits your website's code. aiclicks.io, Profound, Peec AI, Otterly, Scrunch, AthenaHQ, and more. Updated October 2026. Unlike other roundups, we checked something nobody else does: whether each tool actually audits your website's code — because AI can't cite a site it can't crawl.
Last updated: October 2026 · Prices verified where public · No vendor paid for placement
Quick comparison
| Tool | Best for | AI platforms | Technical audit | Price | Free tier |
|---|
| AIClicks.net ★ | Teams who want to fix their site, not just watch dashboards | 5+ | Yes | $10/mo Pro, $25/mo Advanced | Yes |
| aiclicks.io | Teams whose bottleneck is execution, not diagnosis | 10+ | No | $59/mo Starter, $189/mo Pro, $499/mo Business | Yes |
| Profound | F500 enterprises with dedicated GEO analysts | 10+ | No | Enterprise custom (sales); $99/mo agency starter | Yes |
| Peec AI | European agencies managing multiple clients | 9+ | No | €85/mo Starter, €425/mo Advanced | No |
| Otterly AI | Solo marketers and small teams starting with GEO | 6 | No | $29/mo Lite, $489/mo Premium | No |
| Scrunch AI | Enterprises needing SOC 2 compliance and agency workflows | 7+ | No | $250/mo Core, $500/mo Agency | Yes |
| AthenaHQ | Teams that need to prove GEO ROI in dollars | 8+ | No | $295/mo Starter | Yes |
| Rankscale | SMBs wanting broad coverage plus page audits on a budget | 5+ | Yes | €20/mo | No |
| Brandlight | Brand and comms teams tracking AI reputation | 4+ | No | Custom (contact sales) | No |
★ = our product. Prices verified October 2026; vendors reprice often.
Why technical audits matter (our angle)
Every tool on this list except two does the same thing: ask AI platforms about your brand, count the mentions, show you a dashboard. That's useful — but it's only half the picture.
The other half is your website itself. AI systems cite sources they can reliably retrieve and parse. If your robots.txt blocks GPTBot, if you have no llms.txt, if your structured data is broken, if your pages are too slow for crawlers to bother — no amount of prompt tracking will fix your visibility, because the problem isn't what AI says about you. It's whether AI can read you at all.
That's the gap AIClicks.net fills: real technical audits of the code-level factors that determine AI crawlability, alongside visibility scoring. We think the honest answer for most teams is both — a prompt tracker plus a technical audit. The reviews below say which is which.
Run the free AI crawler check →Detailed reviews
Honest assessments, including where competitors beat us. A biased list wouldn't help you choose — or rank.
#1
AIClicks.net — our pick for technical audits
Website security + AI visibility audits with real technical depth
Best for: Teams who want to fix their site, not just watch dashboards
Platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude
Key features
- Full technical website audit: robots.txt, llms.txt, schema markup, security headers, and AI crawler access — the code-level factors that determine whether AI can even read your site
- GEO visibility scoring across major AI platforms with evidence-backed findings
- 7 free tools with no signup: SSL checker, security headers, cookie consent, email security (SPF/DKIM/DMARC), SEO audit, AI crawler check, brand protection
- Copy-paste fix snippets for nginx, Apache, and Cloudflare — not just findings
- Threat Radar continuous monitoring and performance budgets
Technical website audit: yes. Yes — the only tool on this list that crawls and grades your actual website code for AI readiness (llms.txt presence, robots.txt AI rules, structured data, crawler access, page performance).
Pricing: Pro $10/month (50 scans/day), Advanced $25/month. Free tools require no signup at all.
Free tier: Yes — 7 full scanning tools free forever, no account needed.
Pros
- Only tool here that audits your website's code for AI visibility — finds problems prompt trackers can't see
- Genuinely free tools with no signup; the free tier is more useful than most competitors' paid plans
- Fix guidance includes copy-paste code, not just scores
Cons
- Prompt-volume tracking is lighter than dedicated platforms like aiclicks.io or Profound
- Newer brand with less enterprise case-study history
Verdict: If your AI visibility problem is technical — AI crawlers blocked, missing llms.txt, broken schema, slow pages — AIClicks.net is the only tool on this list that finds and fixes it. Pair it with a prompt tracker for full coverage.
#2
aiclicks.io
Prompt-level AI visibility tracking with an execution engine
Best for: Teams whose bottleneck is execution, not diagnosis
Platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, Grok, DeepSeek, Meta AI, Microsoft Copilot
Key features
- Daily prompt tracking across 10+ AI platforms with visibility score, position, and sentiment
- Citation and source analysis showing which domains drive AI answers in your category
- Actions engine converting findings into ranked, scored to-do lists
- Competitor benchmarking with citation gap mapping
- Write Content module for AI-optimized article drafts; GA4 integration; MCP server for Claude
Technical website audit: no. No — tracks what AI platforms say about you, but does not audit your website's code, robots.txt, llms.txt, or schema markup.
Pricing: Starter $59/mo (30 prompts, 3 models, 1 country). Pro $189/mo (150 prompts, 4 models). Business $499/mo (300 prompts, 6 models). 3-day free trial.
Free tier: 3-day free trial (no permanent free tier).
Pros
- Strongest tracking-to-execution loop at this price — the actions engine is genuinely useful
- Source-level citation intelligence with competitor gap mapping is best-in-class for mid-market
- Daily refresh on every plan; transparent self-serve pricing with no sales call
Cons
- No technical website audit — won't catch blocked crawlers, missing llms.txt, or broken schema
- 3-day trial is short for evaluating a $59+/mo tool
Verdict: The most complete prompt-tracking platform under $100/month, and the actions engine closes the gap between data and doing. Its blind spot is technical: it can't tell you if your site itself is blocking AI crawlers. G2 rating 4.9/5.
#3
Profound
Enterprise GEO platform with $155M in funding
Best for: F500 enterprises with dedicated GEO analysts
Platforms: ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, Copilot, and more
Key features
- Answer Share of Voice (ASoV) tracking across 10+ AI engines
- Citation, sentiment, and topic analysis at enterprise scale
- Marketing agents that draft and optimize content
- Prompt Volumes data for demand sizing
- Enterprise security, SSO, and dedicated support
Technical website audit: no. No — enterprise prompt and citation analytics; does not audit website code or crawler access.
Pricing: $155M funded, ~$1B valuation. Brands buy Enterprise via sales (custom pricing). The $99/mo plan is agency-oriented (ChatGPT-only). 7-day trial (50 prompts/day).
Free tier: 7-day trial only.
Pros
- Deepest engine coverage and most mature enterprise feature set
- Prompt Volumes data is unique for sizing AI-search demand
- Best-funded player — lowest vendor risk for large contracts
Cons
- Enterprise pricing excludes everyone except large companies
- No self-serve path for brands; sales-led buying process
Verdict: The enterprise standard. If you're a Fortune 500 with budget and a dedicated team, Profound is the safe choice. Everyone else should look at cheaper options that don't require a sales call.
#4
Peec AI
European prompt-level tracking for agencies
Best for: European agencies managing multiple clients
Platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, DeepSeek, and more (9+ at higher tiers)
Key features
- Daily prompt tracking with UI-scraped results (what users actually see)
- Unlimited seats on all plans — rare in this market
- Multi-client workspaces and free pitch workspaces for agencies
- Competitor share-of-voice tracking
- Source analysis for citation origins
Technical website audit: no. No — prompt and citation tracking; no website code audit.
Pricing: $29M funded. Starter €85/mo billed monthly (€70/mo annual): 50 prompts daily, 3 models, unlimited users. Advanced €425/mo. Enterprise custom.
Free tier: No free tier or trial advertised — verify with vendor.
Pros
- Unlimited seats makes per-user cost excellent for teams
- UI-scraped data reflects real user experience, not API approximations
- Strong agency tooling with pitch workspaces
Cons
- Euro pricing and EU focus may mean slower support for US/APAC teams
- No public free trial — harder to evaluate before buying
Verdict: A strong agency pick, especially in Europe. Unlimited seats and UI-accurate data are real differentiators. Get a demo before committing since there's no self-serve trial.
#5
Otterly AI
The affordable entry point to AI visibility tracking
Best for: Solo marketers and small teams starting with GEO
Platforms: ChatGPT, Google AI Overviews, Perplexity, Copilot (+ Claude, Gemini, AI Mode as add-ons)
Key features
- Daily brand mention and citation tracking
- Weekly GEO audit reports
- Competitor tracking
- Unlimited team members even on Lite
- Simple, marketer-friendly dashboards
Technical website audit: no. No — tracking and audits are prompt-level; does not inspect website code.
Pricing: Lite $29/mo ($25/mo annual): 15 prompts, 4 engines, daily tracking. Premium $489/mo. Enterprise custom from 1,000 prompts. Gartner Cool Vendor.
Free tier: No free tier; paid plans only.
Pros
- Lowest credible entry price in the market at $29/mo
- Unlimited team members on every plan
- Gartner Cool Vendor recognition adds credibility
Cons
- Only 15 prompts on Lite — you'll outgrow it fast
- Claude, Gemini, and AI Mode cost extra as add-ons
Verdict: The best way to start tracking AI visibility on a budget. You'll likely upgrade within months as prompt needs grow, but $29/mo is a fair price to learn what matters.
#6
Scrunch AI
Enterprise AI visibility, now part of Sitecore
Best for: Enterprises needing SOC 2 compliance and agency workflows
Platforms: ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude, Gemini, and more
Key features
- Prompt-level tracking across 7+ platforms
- AI crawler analytics — see how AI bots interact with your site
- Persona-based prompt testing
- Agency workflows and white-label reporting
- SOC 2 compliance (enterprise requirement)
Technical website audit: no. Partial — crawler analytics show bot visits, but no code-level audit of robots.txt, llms.txt, or schema.
Pricing: $26M funded, acquired by Sitecore. Core $250/mo: 125 prompts, 4 engines, 5,000 responses/mo. Agency Core $500/mo. Enterprise custom. 7-day free trial.
Free tier: 7-day free trial.
Pros
- AI crawler analytics is a genuinely useful differentiator
- Sitecore backing means enterprise stability and integrations
- Strong agency feature set with white-labeling
Cons
- $250/mo entry is steep for what smaller teams need
- Post-acquisition roadmap uncertainty — Sitecore integrations may shift focus
Verdict: Solid enterprise option with the useful addition of crawler analytics. The Sitecore acquisition is a double-edged sword: stability plus potential roadmap drift. Worth evaluating if you're already in the Sitecore ecosystem.
#7
AthenaHQ
Automation-first visibility with revenue attribution
Best for: Teams that need to prove GEO ROI in dollars
Platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, and more
Key features
- Cross-model visibility tracking (8+ engines including Claude)
- GA4 and Shopify revenue attribution — tie AI mentions to sales
- Action Center with prioritized recommendations
- Citation gap analysis
- Founded by ex-Google/DeepMind team
Technical website audit: no. No — visibility analytics and recommendations; no website code audit.
Pricing: $2.2M funded. Starter ~$295/mo (credit-based model — confirm current structure). Higher tiers custom.
Free tier: Free tier advertised; Starter $295/mo.
Pros
- Revenue attribution (GA4/Shopify) answers the 'so what?' question better than anyone
- Claude and Grok coverage included, not gated behind enterprise
- Strong technical founding team
Cons
- Credit-based pricing can be unpredictable — model your usage carefully
- Smaller company; less third-party validation than Profound or aiclicks.io
Verdict: The pick if your boss asks 'what's the ROI of GEO?' — nobody else connects AI mentions to revenue this directly. Just watch the credit-based pricing.
#8
Rankscale
Budget AI visibility with page-level audits
Best for: SMBs wanting broad coverage plus page audits on a budget
Platforms: Multiple AI platforms (broad coverage)
Key features
- AI visibility tracking across major platforms
- Page-level audit reports
- Competitor comparisons
- Affordable entry pricing
- Straightforward reporting
Technical website audit: yes. Partial — includes page-level audits, though less deep on AI-crawler specifics (robots.txt AI rules, llms.txt) than AIClicks.net.
Pricing: $915K funded. From €20/mo — among the cheapest paid options with audit features.
Free tier: No free tier advertised.
Pros
- €20/mo is exceptional value for tracking + page audits
- One of the few budget tools with any audit capability
Cons
- Smaller vendor with limited public reviews — harder to validate
- Feature depth lags the $59+ tier competitors
Verdict: An interesting budget alternative if €20/mo is your ceiling. The page audits are a nice touch at this price, but verify the platform coverage meets your needs before committing.
#9
Brandlight
AI brand intelligence for reputation-focused teams
Best for: Brand and comms teams tracking AI reputation
Platforms: Major AI platforms (ChatGPT, Perplexity, Gemini, Claude)
Key features
- Brand mention tracking across AI platforms
- Sentiment analysis of AI-generated brand references
- Share-of-voice reporting
- Alerting on reputation shifts
- Competitor brand comparison
Technical website audit: no. No — brand monitoring focus; no website technical audit.
Pricing: Pricing not public — enterprise sales motion.
Free tier: No public free tier.
Pros
- Sentiment-aware tracking suits brand/reputation use cases
- Purpose-built for comms teams rather than adapted SEO tooling
Cons
- No public pricing — expect enterprise sales cycle
- Narrower platform coverage than tracking-first competitors
Verdict: Worth a look if your primary concern is what AI says about your brand (reputation) rather than how to get cited more (visibility). The opaque pricing suggests it's not for small teams.
How to choose the right GEO tool
Start with the free technical audit
Before paying anyone, run AIClicks.net's free AI crawler check. If your robots.txt blocks AI bots or you're missing llms.txt, fix that first — it's free and no prompt tracker will find it for you.
Count prompts, not platforms
Vendors advertise platform counts, but what you pay for is prompt volume. List the 20–50 prompts that actually drive your business, then compare per-prompt cost across tiers.
Match the tool to your bottleneck
Drowning in data but can't execute? aiclicks.io's actions engine. Need board-level ROI proof? AthenaHQ's revenue attribution. Enterprise procurement? Profound or Scrunch. Technical site issues? AIClicks.net.
Trial before annual
Every vendor here offers some trial or monthly billing. Run a 30-day head-to-head between your top two before committing annually — the data quality differences only show up with your real prompts.
Methodology
- Pricing verified against vendor pricing pages and reputable third-party comparisons (October 2026). Where pricing isn't public, we say so.
- Platform coverage counts reflect currently advertised engines, not roadmap promises.
- 'Technical audit' means the tool inspects your website's code or server responses — robots.txt, llms.txt, schema, headers, crawler access. Dashboard-only prompt tracking doesn't qualify.
- We did not accept payment from any vendor on this list. AIClicks.net is our product; everything else is reviewed as a buyer would evaluate it.
FAQ
What is a GEO tool?
A GEO (generative engine optimization) tool helps your brand appear in AI-generated answers from ChatGPT, Perplexity, Gemini, Google AI Overviews, and Claude. Most GEO tools track which prompts mention your brand and which sources AI cites. The best ones also audit your website's technical readiness — robots.txt AI rules, llms.txt, structured data — because AI can't cite a site it can't properly crawl.
What is the difference between GEO, AEO, and AI visibility tools?
The terms overlap heavily. GEO (generative engine optimization) focuses on appearing in AI-generated answers. AEO (answer engine optimization) is the older term for optimizing for direct-answer systems. AI visibility tools is the broadest label, covering brand monitoring across LLMs. In practice, most tools on this list do all three — the marketing label differs more than the product.
Do I need a GEO tool if I already do SEO?
Yes, but for a different reason than vendors claim. Traditional SEO tools don't track AI citations, and most GEO tools don't audit your site's code. AI systems retrieve and cite differently than Google's crawler — they respect llms.txt, depend on clean structured data, and can be blocked by robots.txt rules your SEO tool never flagged. You need both perspectives.
Why do most GEO tools ignore technical audits?
Because prompt tracking is easier to build and demo. Spinning up API calls to ChatGPT and counting brand mentions is straightforward engineering. Actually crawling a website, parsing robots.txt for AI-specific directives, validating llms.txt, and grading schema markup is harder — it's a different product. That's why only AIClicks.net and (partially) Rankscale on this list do it.
How much should a GEO tool cost?
Entry prices in 2026 range from $29/month (Otterly AI) to $59/month (aiclicks.io) to €85/month (Peec AI) up to enterprise contracts (Profound, Scrunch, Brandlight). The right price depends on prompt volume: count how many prompts you actually need to track weekly, then compare per-prompt cost — not headline price.
Can I track AI visibility for free?
Partially. AIClicks.net offers 7 free website audit tools with no signup, including an AI crawler check that tests whether AI bots can access your site. For ongoing prompt tracking, free options are thin — most vendors offer short trials (3–7 days) rather than permanent free tiers. Manual spot-checking prompts in ChatGPT and Perplexity remains a legitimate free baseline.
Which GEO tool is best for agencies?
Peec AI (unlimited seats, pitch workspaces) and Scrunch AI (white-label reporting, $500/mo agency tier) are built for agencies. aiclicks.io's transparent per-plan pricing also works well for client work. If your agency sells technical audits, AIClicks.net's white-label reports pair naturally with GEO retainers.
How do I know if my site is blocking AI crawlers?
Run AIClicks.net's free AI crawler check — it tests your robots.txt for AI-bot directives, checks llms.txt presence, and verifies major AI crawlers can actually fetch your pages. This takes 30 seconds and catches the most common technical visibility killer: a robots.txt rule (or CDN bot policy) that blocks GPTBot, ClaudeBot, or PerplexityBot without anyone realizing.
Related: Best AI visibility tools · Best AEO tools · GEO audit
