Comparisons / AI visibility
Best AI Visibility Tools in 2026: Track Every Brand Mention
Compare the 10 best AI visibility tools for tracking brand mentions across ChatGPT, Perplexity, Gemini, and Claude. Honest reviews of aiclicks.io, Profound, Peec AI, Otterly, Scrunch, AthenaHQ — plus the technical audit angle everyone misses. Updated October 2026. We rank for tracking depth — but we also flag the blind spot every tracker shares: none of them check whether AI can technically access your site.
Last updated: October 2026 · Prices verified where public · No vendor paid for placement
Quick comparison
| Tool | Best for | AI platforms | Technical audit | Price | Free tier |
|---|
| aiclicks.io | Teams whose bottleneck is execution, not diagnosis | 10+ | No | $59/mo Starter, $189/mo Pro, $499/mo Business | Yes |
| AIClicks.net ★ | Teams who want to fix their site, not just watch dashboards | 5+ | Yes | $10/mo Pro, $25/mo Advanced | Yes |
| Profound | F500 enterprises with dedicated GEO analysts | 10+ | No | Enterprise custom (sales); $99/mo agency starter | Yes |
| Peec AI | European agencies managing multiple clients | 9+ | No | €85/mo Starter, €425/mo Advanced | No |
| Otterly AI | Solo marketers and small teams starting with GEO | 6 | No | $29/mo Lite, $489/mo Premium | No |
| Scrunch AI | Enterprises needing SOC 2 compliance and agency workflows | 7+ | No | $250/mo Core, $500/mo Agency | Yes |
| AthenaHQ | Teams that need to prove GEO ROI in dollars | 8+ | No | $295/mo Starter | Yes |
| Rankscale | SMBs wanting broad coverage plus page audits on a budget | 5+ | Yes | €20/mo | No |
| Brandlight | Brand and comms teams tracking AI reputation | 4+ | No | Custom (contact sales) | No |
★ = our product. Ordered by tracking depth for this page.
The blind spot: tracking without technical auditing
Visibility trackers answer "what does AI say about me?" None of them — except AIClicks.net — answer "can AI properly read my site in the first place?" A brand can have perfect prompt coverage in every dashboard and still be invisible, because a robots.txt rule blocks GPTBot or the site ships no structured data for AI to parse.
Our recommendation: pick the tracker that fits your budget below, and run a free technical audit alongside it. The audit takes 30 seconds and catches what no dashboard can.
Run the free AI crawler check →Detailed reviews
#1
aiclicks.io
Prompt-level AI visibility tracking with an execution engine
Best for: Teams whose bottleneck is execution, not diagnosis
Platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, Grok, DeepSeek, Meta AI, Microsoft Copilot
Key features
- Daily prompt tracking across 10+ AI platforms with visibility score, position, and sentiment
- Citation and source analysis showing which domains drive AI answers in your category
- Actions engine converting findings into ranked, scored to-do lists
- Competitor benchmarking with citation gap mapping
- Write Content module for AI-optimized article drafts; GA4 integration; MCP server for Claude
Technical website audit: no. No — tracks what AI platforms say about you, but does not audit your website's code, robots.txt, llms.txt, or schema markup.
Pricing: Starter $59/mo (30 prompts, 3 models, 1 country). Pro $189/mo (150 prompts, 4 models). Business $499/mo (300 prompts, 6 models). 3-day free trial.
Free tier: 3-day free trial (no permanent free tier).
Pros
- Strongest tracking-to-execution loop at this price — the actions engine is genuinely useful
- Source-level citation intelligence with competitor gap mapping is best-in-class for mid-market
- Daily refresh on every plan; transparent self-serve pricing with no sales call
Cons
- No technical website audit — won't catch blocked crawlers, missing llms.txt, or broken schema
- 3-day trial is short for evaluating a $59+/mo tool
Verdict: The most complete prompt-tracking platform under $100/month, and the actions engine closes the gap between data and doing. Its blind spot is technical: it can't tell you if your site itself is blocking AI crawlers. G2 rating 4.9/5.
#2
AIClicks.net
Website security + AI visibility audits with real technical depth
Best for: Teams who want to fix their site, not just watch dashboards
Platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude
Key features
- Full technical website audit: robots.txt, llms.txt, schema markup, security headers, and AI crawler access — the code-level factors that determine whether AI can even read your site
- GEO visibility scoring across major AI platforms with evidence-backed findings
- 7 free tools with no signup: SSL checker, security headers, cookie consent, email security (SPF/DKIM/DMARC), SEO audit, AI crawler check, brand protection
- Copy-paste fix snippets for nginx, Apache, and Cloudflare — not just findings
- Threat Radar continuous monitoring and performance budgets
Technical website audit: yes. Yes — the only tool on this list that crawls and grades your actual website code for AI readiness (llms.txt presence, robots.txt AI rules, structured data, crawler access, page performance).
Pricing: Pro $10/month (50 scans/day), Advanced $25/month. Free tools require no signup at all.
Free tier: Yes — 7 full scanning tools free forever, no account needed.
Pros
- Only tool here that audits your website's code for AI visibility — finds problems prompt trackers can't see
- Genuinely free tools with no signup; the free tier is more useful than most competitors' paid plans
- Fix guidance includes copy-paste code, not just scores
Cons
- Prompt-volume tracking is lighter than dedicated platforms like aiclicks.io or Profound
- Newer brand with less enterprise case-study history
Verdict: If your AI visibility problem is technical — AI crawlers blocked, missing llms.txt, broken schema, slow pages — AIClicks.net is the only tool on this list that finds and fixes it. Pair it with a prompt tracker for full coverage.
#3
Profound
Enterprise GEO platform with $155M in funding
Best for: F500 enterprises with dedicated GEO analysts
Platforms: ChatGPT, Gemini, Perplexity, Google AI Overviews, Claude, Copilot, and more
Key features
- Answer Share of Voice (ASoV) tracking across 10+ AI engines
- Citation, sentiment, and topic analysis at enterprise scale
- Marketing agents that draft and optimize content
- Prompt Volumes data for demand sizing
- Enterprise security, SSO, and dedicated support
Technical website audit: no. No — enterprise prompt and citation analytics; does not audit website code or crawler access.
Pricing: $155M funded, ~$1B valuation. Brands buy Enterprise via sales (custom pricing). The $99/mo plan is agency-oriented (ChatGPT-only). 7-day trial (50 prompts/day).
Free tier: 7-day trial only.
Pros
- Deepest engine coverage and most mature enterprise feature set
- Prompt Volumes data is unique for sizing AI-search demand
- Best-funded player — lowest vendor risk for large contracts
Cons
- Enterprise pricing excludes everyone except large companies
- No self-serve path for brands; sales-led buying process
Verdict: The enterprise standard. If you're a Fortune 500 with budget and a dedicated team, Profound is the safe choice. Everyone else should look at cheaper options that don't require a sales call.
#4
Peec AI
European prompt-level tracking for agencies
Best for: European agencies managing multiple clients
Platforms: ChatGPT, Perplexity, Gemini, Google AI Overviews, DeepSeek, and more (9+ at higher tiers)
Key features
- Daily prompt tracking with UI-scraped results (what users actually see)
- Unlimited seats on all plans — rare in this market
- Multi-client workspaces and free pitch workspaces for agencies
- Competitor share-of-voice tracking
- Source analysis for citation origins
Technical website audit: no. No — prompt and citation tracking; no website code audit.
Pricing: $29M funded. Starter €85/mo billed monthly (€70/mo annual): 50 prompts daily, 3 models, unlimited users. Advanced €425/mo. Enterprise custom.
Free tier: No free tier or trial advertised — verify with vendor.
Pros
- Unlimited seats makes per-user cost excellent for teams
- UI-scraped data reflects real user experience, not API approximations
- Strong agency tooling with pitch workspaces
Cons
- Euro pricing and EU focus may mean slower support for US/APAC teams
- No public free trial — harder to evaluate before buying
Verdict: A strong agency pick, especially in Europe. Unlimited seats and UI-accurate data are real differentiators. Get a demo before committing since there's no self-serve trial.
#5
Otterly AI
The affordable entry point to AI visibility tracking
Best for: Solo marketers and small teams starting with GEO
Platforms: ChatGPT, Google AI Overviews, Perplexity, Copilot (+ Claude, Gemini, AI Mode as add-ons)
Key features
- Daily brand mention and citation tracking
- Weekly GEO audit reports
- Competitor tracking
- Unlimited team members even on Lite
- Simple, marketer-friendly dashboards
Technical website audit: no. No — tracking and audits are prompt-level; does not inspect website code.
Pricing: Lite $29/mo ($25/mo annual): 15 prompts, 4 engines, daily tracking. Premium $489/mo. Enterprise custom from 1,000 prompts. Gartner Cool Vendor.
Free tier: No free tier; paid plans only.
Pros
- Lowest credible entry price in the market at $29/mo
- Unlimited team members on every plan
- Gartner Cool Vendor recognition adds credibility
Cons
- Only 15 prompts on Lite — you'll outgrow it fast
- Claude, Gemini, and AI Mode cost extra as add-ons
Verdict: The best way to start tracking AI visibility on a budget. You'll likely upgrade within months as prompt needs grow, but $29/mo is a fair price to learn what matters.
#6
Scrunch AI
Enterprise AI visibility, now part of Sitecore
Best for: Enterprises needing SOC 2 compliance and agency workflows
Platforms: ChatGPT, Perplexity, Google AI Overviews, Copilot, Claude, Gemini, and more
Key features
- Prompt-level tracking across 7+ platforms
- AI crawler analytics — see how AI bots interact with your site
- Persona-based prompt testing
- Agency workflows and white-label reporting
- SOC 2 compliance (enterprise requirement)
Technical website audit: no. Partial — crawler analytics show bot visits, but no code-level audit of robots.txt, llms.txt, or schema.
Pricing: $26M funded, acquired by Sitecore. Core $250/mo: 125 prompts, 4 engines, 5,000 responses/mo. Agency Core $500/mo. Enterprise custom. 7-day free trial.
Free tier: 7-day free trial.
Pros
- AI crawler analytics is a genuinely useful differentiator
- Sitecore backing means enterprise stability and integrations
- Strong agency feature set with white-labeling
Cons
- $250/mo entry is steep for what smaller teams need
- Post-acquisition roadmap uncertainty — Sitecore integrations may shift focus
Verdict: Solid enterprise option with the useful addition of crawler analytics. The Sitecore acquisition is a double-edged sword: stability plus potential roadmap drift. Worth evaluating if you're already in the Sitecore ecosystem.
#7
AthenaHQ
Automation-first visibility with revenue attribution
Best for: Teams that need to prove GEO ROI in dollars
Platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, and more
Key features
- Cross-model visibility tracking (8+ engines including Claude)
- GA4 and Shopify revenue attribution — tie AI mentions to sales
- Action Center with prioritized recommendations
- Citation gap analysis
- Founded by ex-Google/DeepMind team
Technical website audit: no. No — visibility analytics and recommendations; no website code audit.
Pricing: $2.2M funded. Starter ~$295/mo (credit-based model — confirm current structure). Higher tiers custom.
Free tier: Free tier advertised; Starter $295/mo.
Pros
- Revenue attribution (GA4/Shopify) answers the 'so what?' question better than anyone
- Claude and Grok coverage included, not gated behind enterprise
- Strong technical founding team
Cons
- Credit-based pricing can be unpredictable — model your usage carefully
- Smaller company; less third-party validation than Profound or aiclicks.io
Verdict: The pick if your boss asks 'what's the ROI of GEO?' — nobody else connects AI mentions to revenue this directly. Just watch the credit-based pricing.
#8
Rankscale
Budget AI visibility with page-level audits
Best for: SMBs wanting broad coverage plus page audits on a budget
Platforms: Multiple AI platforms (broad coverage)
Key features
- AI visibility tracking across major platforms
- Page-level audit reports
- Competitor comparisons
- Affordable entry pricing
- Straightforward reporting
Technical website audit: yes. Partial — includes page-level audits, though less deep on AI-crawler specifics (robots.txt AI rules, llms.txt) than AIClicks.net.
Pricing: $915K funded. From €20/mo — among the cheapest paid options with audit features.
Free tier: No free tier advertised.
Pros
- €20/mo is exceptional value for tracking + page audits
- One of the few budget tools with any audit capability
Cons
- Smaller vendor with limited public reviews — harder to validate
- Feature depth lags the $59+ tier competitors
Verdict: An interesting budget alternative if €20/mo is your ceiling. The page audits are a nice touch at this price, but verify the platform coverage meets your needs before committing.
#9
Brandlight
AI brand intelligence for reputation-focused teams
Best for: Brand and comms teams tracking AI reputation
Platforms: Major AI platforms (ChatGPT, Perplexity, Gemini, Claude)
Key features
- Brand mention tracking across AI platforms
- Sentiment analysis of AI-generated brand references
- Share-of-voice reporting
- Alerting on reputation shifts
- Competitor brand comparison
Technical website audit: no. No — brand monitoring focus; no website technical audit.
Pricing: Pricing not public — enterprise sales motion.
Free tier: No public free tier.
Pros
- Sentiment-aware tracking suits brand/reputation use cases
- Purpose-built for comms teams rather than adapted SEO tooling
Cons
- No public pricing — expect enterprise sales cycle
- Narrower platform coverage than tracking-first competitors
Verdict: Worth a look if your primary concern is what AI says about your brand (reputation) rather than how to get cited more (visibility). The opaque pricing suggests it's not for small teams.
Buyer's checklist
Verify the collection method
Ask whether results come from real user interfaces or API calls. API responses often differ from what buyers actually see — aiclicks.io and Peec AI use real-UI collection, which is more faithful.
Check sentiment, not just mentions
Being mentioned 100 times means nothing if the sentiment is negative. Confirm the tool scores sentiment per mention, not just counts them.
Demand source attribution
The most actionable insight is which third-party sources AI cites in your category. Tools with citation/source intelligence (aiclicks.io, Profound, AthenaHQ) tell you where to focus outreach.
Don't skip the technical audit
No tracker on this list except AIClicks.net inspects your site's code. Run the free AI crawler check before you pay for any tracker — you may find the problem is technical, not content.
FAQ
What does an AI visibility tool track?
AI visibility tools monitor how often and how favorably your brand appears in AI-generated answers — ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and others. Core metrics include mention frequency, citation share, sentiment, share of voice vs competitors, and which sources the AI cites alongside (or instead of) you.
How is AI visibility different from SEO rank tracking?
SEO rank tracking measures your position in a list of blue links. AI visibility measures whether you're mentioned at all inside a generated answer — there's no position 1–10, just cited or not cited, with sentiment attached. The data sources, collection methods (real UI vs API), and metrics are entirely different, which is why SEO tools can't just bolt this on.
Which AI platforms should I track?
At minimum: ChatGPT (largest user base), Perplexity (citation-heavy answers), Google AI Overviews (search-integrated), and Gemini. Claude matters for professional/technical audiences; Copilot for Microsoft-ecosystem buyers. Most tools on this list cover 4–10 platforms — match coverage to where your buyers actually ask questions.
Why do AI visibility numbers differ between tools?
Three reasons: collection method (real browser UI vs API returns different answers), prompt sets (each vendor curates different prompts), and timing (AI answers are non-deterministic — the same prompt gives different answers across runs). Treat any vendor's numbers as directional, and compare trends over time rather than absolute scores across tools.
Can a tool track AI visibility without a paid plan?
For one-off checks, yes: AIClicks.net's free tools audit the technical side (can AI crawlers read your site?) with no signup. For ongoing mention tracking, free options are limited to short trials. A practical free baseline: manually check 10–20 key prompts monthly in ChatGPT and Perplexity and log whether you're cited.
What should I do when AI gives wrong information about my brand?
First, identify the cited sources — wrong answers usually trace to outdated third-party pages (directories, old press, Wikipedia). Update or correct those sources, publish an authoritative page on your own domain covering the facts, and ensure it's crawlable (this is where a technical audit helps). Then monitor the prompt over 2–4 weeks; AI answers update as sources refresh.
How do agencies report AI visibility to clients?
Agencies typically report share of voice vs named competitors, citation trend lines, sentiment distribution, and a prioritized action list. Peec AI and Scrunch offer white-label reporting built for this. Whatever tool you use, pair the visibility numbers with the technical fixes applied that month — clients pay for movement, not dashboards.
Related: Best GEO tools · Best AEO tools · AI visibility audit
